Marketing brings together research, goals, promotional initiatives into a comprehensive strategy for effectively reaching, engaging, and involving your potential donors, volunteers, recipients and other stakeholders you are trying to reach.
JD Sullivan approaches marketing for non-profit organizations by delving into the whole organization to bring your story and message together to your target audience:
Market Research
Marketing Plans
Branding
GRACC.ORG – crafting updates to mission and vision statements, logo, and tagline.
Brand Ambassadors
Advertising Specialties
Paid Media
Earned Media
Online Media
Inspirational Memes
Events
Audio/Video
Measuring Effectiveness – analytics and brand awareness surveys